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cleaner, prettier products for you and mother earth



SMITH & CULT Nailed Lacquer is a 5-Free formula, that delivers both flawlessly smooth coverage and brilliant shine.

(and their bottles are just so pretty

to look at!)


MADAM GLAM offers Vegan, Cruelty-Free, 9-Free and Gluten-Free gel polishes safe for expectant mothers and the health and planet-conscious.


BIOSEAWEED is the healthiest gel choice. Regardless of the frequency of wear, BSG will not cause damaged nails while still performing as a professional gel for weeks of chip-free high shine nails. BSG products do not stain, weaken or dehydrate the natural nails.  All BSG products are big-5 free, odorless, dustless, and safe for all ages and pregnant women.


ZOYA is the first to remove toxic ingredients such as toluene, formaldehyde and DBP (dibutyl phthalate) from its formulations and maintains its focus on health and well being, and is the smart choice for women with allergies, skin sensitivities, or who may be pregnant.


DAZZLE DRY is a 4-Step System promotes lacquer adhesion and prevents chipping while nourishing and strengthening nails. This non-gel lacquer dries in 5 minutes, lasts 7-14 days and is vegan and cruelty-free!

Make your gel GELous!


PRIMERS is our exclusive, proprietary line of skin and nail care products. All ingredients are non-toxic, healthy, high performing and as responsibly sourced as possible using the best of science and nature.

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